Wednesday, December 11, 2019
Organisational Change Qatar Airways
Question: Discuss about theOrganisational Changefor Qatar Airways. Answer: Introduction Organisational change is considered as the process, which determines the transformation in structure, functionalities, technologies, and other operational methods. The changes in the organisation create the significant impact on the organisational culture as well (Soni, 2016). The study will be describing the recognisable changes that have taken place in the internal scenario of Qatar Airways. The study will identify the changes and the reasons behind such changes. The recognition of such factors will shed light on the outcomes in details. Background of the Organisation Qatar Airways is considered as the 5-star rated Airline Company in Middle East Region. The company provides the efficient travel experience to all level of travellers, such as premium customers, middle class, and upper middle class. It is noticed that within a very short period, Qatar Airways has established the destination in other 140 places. The vision of the company is to provide the world class carrier and travel experiences to the travellers. The significant strategic implementation by the higher authority has made the company much successful. In keeping pace with the several recent changes, the company has improvised many of the services in order to attract more travellers and provide them the world class as well as most comfortable journey (Qatarairways.com, 2016). The company deals with several internationalised employees from diversified cultures. Therefore, while implementing any changes, it is important to concentrate on the cultural aspects to determine the acceptability of the changes. Reasons Behind Changes In recent times, the global competitiveness has become much prominent. Qatar Airways requires restructuring the fundamental operational functions. The company requires integrating new information technologies for improvising the business operation. It would be effective enough in enhancing the overall performance of the company as well as the customer satisfaction level (Lopes et al. 2016). In this competitive scenario, each of the business organisations needs to maintain the uniqueness for creating the impact on the minds of the stakeholders. Hence, the company found the requirement of changes in the technical capabilities. Changes Undertaken by Qatar Airlines In order to execute the changes, the company has started offering the check-in services along with the online flight reservation to the travellers. Apart from such facilities, the company has even integrated some other information systems including TPS, ERP, and CRM (Qatarairways.com, 2016). It is noted that the changes undertaken and the integrated initiatives are significantly supporting the business performance. Moreover, the company has paid the attention towards restructuring both the internal and external functionalities in order to improve the organisational productivity (Thomas, Smith Diez, 2013). The supports from the efficient leaders are thus essentially required. Outcomes While implementing such strategic decisions of restructuring the technological systems, the participation of the associated employees is necessary. However, it is noted that even though the changes created significant changes in the organisational profitability, the existing employees faced several significant challenges. The company has been dealing with diversified employees. It is noted that few of the employees are unable to use such implemented advanced information technologies. Moreover, while adopting the innovative technologies, the employees are required to be skilled enough to execute the planning. Therefore, several employees faced the fear of job insecurity. Hence, it became difficult for the company to cope with the employees while undertaking the significant changes. There were certain risks of employee turnover due to such factors. However, the company thinks that the challenge could be managed by generating supports from the efficient leaders. Participation of the Human Resource Mantur (2016) implied that the effective performance attributes of the employees can determine the changes and enhance the organisational productivity. Therefore, the participation of the employees in order to implement the change is necessary. However, it has been observed that due to lack of sufficient knowledge about the advanced information technology, the employees have been feeling the fear of job instability. In such circumstances, the supports from the efficient leaders would be much fruitful. The leaders can provide the special training session based on the utilisation of such innovative information technology. It would be helpful to develop the ideas about the service implementation (Benn, Dunphy Griffiths, 2014). Accordingly, the employees can provide the facilities to the travellers by fulfilling their queries. Hence, the supports of leaders will drive the changes by motivating the employees. Conclusion The study has been focusing on the recent organisational changes taken place in the internal scenario of Qatar Airways. The company requires implementing the innovative information systems to offer the traveller world class experience in security check-ins and online reservation. However, the lack of sufficient knowledge about the information technology has been making the employees insecure about their job retention. However, the significant supports from leaders would be much helpful to provide the training session to the employees. It would be beneficial for implementing the strategic decision regarding the organisational change. References Benn, S., Dunphy, D., Griffiths, A. (2014).Organizational change for corporate sustainability. Routledge. Lopes, I. T., pitta-ferraz, D. U. A. R. T. E., rodrigues, A. M. G. (2016). The drivers of profitability in the Top 30 major airlines worldwide.Measuring Business Excellence,20(2). Mantur, N. (2016).The Emirates: Airline Company or a global lifestyle brand?(Doctoral dissertation). Qatarairways.com, (2016). Privacy Policy | Qatar Airways Global. [online] Qatarairways.com. Available at: https://www.qatarairways.com/qa/en/privacy.page [Accessed 30 Oct. 2016]. Soni, Y. P. (2016).Organizational Restructuring. Xlibris Corporation. Thomas, H., Smith, R. R., Diez, F. (2013).Human capital and global business strategy. Cambridge University Press.
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